Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The design inspiration came from precious stones to convey a luxurious feel since the water source is located in an exotic woods in Paraguay, South America. The structural design of the glass bottle resembles the facets of a diamond to communicate the premium spirit of the product: its unique quality, its value, its particularity, its discovery, its exclusive origin. A simple and minimalist typographic logo and graphics reflect its millenary intact purity.
Continue readingJS Tallman is the inaugural bourbon from Double V Distillery. The bourbon was made entirely from scratch in Battle Ground, Washington using local ingredients. The name JS Tallman is an allusion to the family tree of the distillery. The label pays homage to this story and to the distillers’ passion for detail. Copper foil and blind emboss on matte black paper form a bold, dramatic presence. Each bottle is hand signed and closed with a decorative necker that bares the family crest.
Continue readingThis packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.
Continue readingSpringetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.
Continue readingBarb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.
Continue readingBuon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone and tone color.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Mixed-use by Aedas
Friday, 13 SeptemberZero Gravity Exercise Device by Moses Rowen
Thursday, 12 SeptemberPendant jewel by Gabbin Isabella
Wednesday, 11 September
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.